Archives: Business analysis
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Beyond the runway: why fashion media needs a better digital platform
Fashion coverage does not end when the lights go down. FP Runway looks at what a modern fashion publication needs behind the scenes: a clearer editorial system, a useful show calendar and a digital platform built for readers as well as the team producing it.
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The Business of a Longer Life
The fashion industry has traditionally measured success through movement: new collections, new deliveries, new images and new reasons to enter a store. But a different commercial model is beginning to take shape around the things that stay in use. Repair, alteration, resale and archive services are often described as responses to environmental pressure. They are…
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Who Owns the Fashion Image?
Fashion has always sold more than clothes. It has sold an image of how clothes might move through the world. For most of the modern industry, that image was controlled by a relatively small group: the fashion house, the magazine, the photographer, the model and the editor. That structure has changed. A collection now travels…
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The New Luxury Is Infrastructure
Luxury fashion has spent decades teaching the audience to look at the surface. The cut of a jacket, the finish of a handbag, the light in a campaign image: these are the visible signs of value. But the next definition of luxury is increasingly being built somewhere less immediate – inside the systems that make…