Archives: Industry voices
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What the Feed Forgets
The fashion image has never moved faster. A collection can leave a runway in Paris and appear on screens everywhere before the final look has reached the backstage door. Speed creates access, but it also changes what an image is allowed to carry. In the feed, context is often the first thing to disappear. An…
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The Buyer Is Now an Editor
The traditional image of a buyer is practical: a person who studies a collection, selects the strongest pieces and calculates what will sell. That description is still true, but it no longer explains the full job. Today, a buyer is also an editor, a translator and sometimes the first person to give an emerging designer…
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The System After the Season
Fashion likes to present itself at the moment of arrival: the first look, the final walk, the image that travels around the world before the audience has left the room. But the runway is only the visible edge of a much larger system. Behind every collection is a chain of decisions about materials, production, transport,…